The Storyline


Lee Moore, a good ole boy from Hueytown, Alabama, founded Moore & Moore Advertising. As a teen he started working at U.S. Steel and soon learned the steel business didn’t move fast enough for him.  As a young adult he was attracted to the grocery business and was trained by some of the best in the industry. He excelled in the trade winning numerous awards and incentives, but found it lacked excitement.  Lee then met a man in the television industry and asked about a job in television sales.  He was told to get a little more experience before he tried TV sales. This led him to Radio. He relentlessly pursued a job in radio sales until he was hired at WERC AM/FM in the mid 1970’s at the age of 25.  He was so successful in radio, TV stations pursued him but found they couldn’t lure him away. At the age of 29 Lee was made General Manager of WVOK, a station that had a lot of history but was not recognized as a competitive contender in the Birmingham market. Lee saw it as a ‘sleeping giant’ and was successful in launching it as a formidable medium and household choice for listeners.

Looking for more challenge Lee decided to take his experience and ideas to a new level.  He dove head first into the world of full service advertising and opened Moore and Moore Advertising in 1981.

He was joined by his wife Randi Moore who filled in for a vacationing secretary and never left.  The two of them have been successful partners for over 30 years. The purple arches hang over the door representing their joint efforts.

Their youngest daughter, Amanda Moore Christian, joined the team in 2006. Giddens graduated from the University of Alabama with a bachelor of Information Sciences focusing on Advertising and Communication Studies. As a college student she worked in sales at Radio South, Inc.  Soon after graduation she was hired by COX Communications in Birmingham, Alabama and joined the sales team of WZZK radio.  Amanda loved the radio business but was recruited by local TV.  She decided to move on to TV and diversify her experience. She became a sales associate for the #1 FOX affiliate in the nation, WBRC.